UI vs UX Design
UX and UI are terms that are thrown confetti in our business, but, have you ever really paused to find out the difference between them.
UX designing refers to user experience, while UI designing refers to the user interface. Both are crucial to a website to attract traffic to it and usually work closely dependent on each other.
Elaborating,
- UX or user experience is always about the look and feels and much more concerned functionality; specifically, how users interact with the system on user end.
- User experience is just like an important ingredient that represents user interaction where user data plays an important role. It describes the whole experience you get as a result of interacting with a thing.
- UX eternally follows back to the user and the thing they want to achieve with a given tool. It's about the kind of experience that they have on the way to their goal. But without knowing what that goal is, you won't be able to make good UX decisions to take the user there.
- Think of e-commerce, online food delivery or online travel company website where how easy it was for a user to make the payment, how long it took to complete the payment is considered as UX design. Empathy is a crucial part of UX design. UX designers need to put themselves in customer's shoes.
- Whereas UI comes into picture when UX leaves. UX designers are largely associated up-front on most maximum projects, UI comes in on the backend, taking those wireframes and that maneuvering and bringing them to life. UI focuses on the aesthetics of a design.
- It is a UI designer's responsibility to be up-to-the-minute on proven design conventions as well as of-the-moment trends.
JOB ROLES OF UX DESIGNER
A good UX designer must have empathy for the user, a deep understanding of user-centered design (UCD) and strong analytical abilities. They must have an understanding of technical limitations as well as business strategies and goals, backed by a knowledge of different technologies. UX designers conduct user research, interviews and surveys, and use the information to create sitemaps, customer journey maps, wireframes, and prototypes. UX designers turn applications into something that people like and want to use.
JOB ROLES OF UI DESIGNER
The role of the UI designer can mean various things to different companies. In smaller teams and startups, it's not unusual for the UI design role to incorporate a broader range of tasks and responsibilities — such as user research, or a deeper knowledge of UX principles. In a larger company with a bigger design team, they might find that the role of each designer is more clear-cut. In this case, they can probably expect to be working strictly on user interface design.
This "going back to goals" model is also something that can be seen in Don Norman's and Jakob Nielsen's original publication on UX and the topic of UI vs UX:
It’s essential to identify the absolute user experience from the user interface (UI), even though the UI is a remarkably important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.
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Yukta Peswani
Content Writer & blogger at Studylink. Using blogs as my best networking tool and creating content that truly counts. In love with blogging and Sundae Sundays!
